The first Russian sports prototype BR1 of the SMP Racing team became the protagonist of the Super Rally cartoon, which was broadcast on February 11 by the country’s main children's program, Good night, Little Ones! on Karusel TV Channel.The presentation of the first Russian animated series about racing and supercars took place on February 11 in Moscow. The event was attended by the founder and head of SMP Racing Boris Rotenberg, SMP Racing drivers Vitaly Petrov and Sergey Sirotkin, the President of the Transcontinental Media Company Alexander Mitroshenkov and the general director of the Auto Plus channel Joseph Prigozhin.
The cartoon is called Super Rally. This is a promising children's project, dedicated to the exciting world of auto racing, produced by the Mercator Animation studio. The main character is based around the BR Engineering BR1, the first LMP1 car to be designed by a Russian company and the winner of the 24 Hours of Le Mans race among non-hybrid cars in 2019.
The first season of the animated series Super Rally has 24 episodes lasting six minutes each.
“It is very important for us that it was our sport prototype that became the hero of the animated series,” Boris Rotenberg said. “And we are confident that this will greatly contribute to attracting our youngest audience to motorsports, drawing in new talents who will soon begin to conquer the highest peaks in motorsport.”